💡 Keep messages short. No walls of text. They're on their phone scrolling — match that energy.
⚠️ Always reply as the GDM page, NOT your personal Facebook account (Chad Solon). Easy to mix up on mobile — double-check before hitting send.
Step 1 — First Reply
They DM'd You First
"Hey! Thanks for reaching out. Yeah, we build free websites for local businesses — no contract, no catch. What's your business name? I might already have one built for you."
Wait for their reply before going further.
Step 2 — After They Tell You Their Business
You Have Their Site Already
"Check it out — I already built this for you: [URL]
What do you think? Happy to make any changes."
Keep it short. Send the link. Let them react.
If you DON'T have their site yet
"I don't have yours built yet but it only takes a day or two. Want me to put one together and send it over?"
Step 3 — After They Like It
Move to the Offer
"So the site's free to build — we just charge a small monthly to keep it live and maintained. Starts at $79/mo. Want me to send over the details?"
If yes → share the pricing tiers or the payment link for the tier that fits them.
Step 4 — When They're Ready
Send the Link
"If you want to get started just say the word and I'll send you a secure link to sign up — takes 2 minutes."
Step 5 — If They Go Quiet
One Follow-Up (2 Days Later)
"Hey just checking in — did you get a chance to look at the site? Happy to answer any questions 👍"
Send this once. If they don't respond after that, leave it. Don't chase.
Bonus — They Commented on a Post
Responding to a Comment
"Hey [Name]! DM us and we'll get you set up — takes about 2 minutes 👍"
Move the convo to DM quickly. Don't do the whole sales pitch in comments.
They Said Yes → Go to Close ✅
Handling Pushback 🛡️