"Hi, is this [Owner Name]? Hey [Name], this is [your name] — I actually built a website for [Business Name] and mailed you a postcard about it. Did you happen to see it?"

"So I noticed [Business Name] either didn't have a website or the one out there wasn't really pulling its weight. A lot of your customers are Googling before they call anyone — and if you don't show up looking sharp, they call the next guy instead. So I went ahead and built you a professional site — it's yours. The way it works: the website is free. You just keep it active with one of our monthly plans, which is what gets you FOUND — managing your Google listing, getting you more reviews, keeping everything updated. That's what brings in calls."

"We've got three options: Solo is $79/month — site live and maintained, click-to-call, mobile-friendly. Perfect for a one-person operation that just wants to get found. Small Business is $149/month — everything in Solo plus we manage your Google Business Profile with weekly posts and respond to your reviews. Growth is $299/month — all of that PLUS local SEO, 8 social posts a month, and a monthly report. Most [niche] businesses go with Small Business because the Google side is what actually drives new customers. Which one makes more sense for you?"

"Want to just get it going? I'll send you a secure link right now — takes 2 minutes and your site goes live today."