"Hi, is this [Owner Name]? Hey [Name], this is [your name] — I actually built a website for [Business Name] and mailed you a postcard about it. Did you happen to see it?"

"So I noticed [Business Name] either didn't have a website or the one out there wasn't really pulling its weight. A lot of your customers are Googling before they call anyone — and if you don't show up looking sharp, they call the next guy instead. So I went ahead and built you a professional demo mock-up — no obligation to use it. The way it works: the demo is just to show you what's possible. If you like it and want to go live, you keep it active with one of our monthly plans, which is what gets you FOUND — managing your Google listing, getting you more reviews, keeping everything updated. That's what brings in calls."